Princeton University Press
The following is a selection of projects I’ve worked on as a member of the Creative Media Lab at Princeton University Press (PUP). My roles involved visual direction, storyboarding, sourcing assets, and animation.
Viral Justice by Ruha Benjamin is a part memoir, part manifesto about how we can transform society through the choices we make every day. The book tackles important issues related to race, justice, and structural changes. The biggest challenge was finding a way to distill these large ideas down into a 30-second promotional trailer.
The resulting animation includes a short script voiced by the author and accompanying visuals that match the design of the cover.
In addition to this trailer, I designed many of the remaining marketing assets, including web ads, print ads, social media posts, bookmarks, and a shorter animated announcement for the audiobook.
The Joy of Science
A trailer commemorating Jim Al-Khalili’s second book with PUP. The voice-over, narrated by the author, goes into the science behind a rainbow. The largest problem to solve was how to make scientific graphics look engaging. The result is a colorful and informative video using assets created entirely in Adobe Illustrator and After Effects.
Additional PUP Videos
PUP Follower Campaign
Princeton Nature Follower Campaign