The exterior angles of the letterforms match the chevrons in the Research Yard logo. The secondary typeface and the color palette both were chosen from the Pratt Institute visual identity guidelines.

Several techniques were used to make the custom type evoke experimentation. Monospace, reverse contrast, and rounded interior angles all influenced the type in unconventional ways. These decisions were amplified after beveling the edges and adding texture. The beveled “spine” creates an interesting shape when the round interior angles meet the straight exterior angles. Similarly, the metallic texture acts in an interesting way around corners.